Posts Tagged ‘Google Buzz’

The Thinker

Google’s secret sauce revealed by Google+

It’s no particular secret that I hate Facebook. My loathing of it has not been enough to keep me off it, since I have a couple of friends that I would hardly ever hear from if it were not for Facebook. Surely, I thought, someone could write something better and more intelligent.

Google is giving it the old college try, actually a second try. Google Buzz was a first bumbling attempt, and is still around, but hardly anyone uses it. This newest attempt called Google+ is rightly perceived as sort of sexy. Facebook won market share surreptitiously but smartly, mainly by marketing to a high-end clientele. If you saw The Social Network you know it was designed to be an exclusive club in cyberspace for those attending Harvard University, then later slowly branched out to other Ivy League schools. It grew like kudzu, slowly at first, but steadily until before we knew it, it was pervasive.

I don’t know exactly how Google chose who would use Google+, or G+ as others and I are starting to call it (it’s so much shorter). But I suspect they looked at the Facebook model, ran some sort of algorithm that figured out who their most social Gmail users were, assigned them a “cool” rating and invited them to try G+ out. Being social of course they quickly invited their friends. I figure that’s how I got invited. (Right now, don’t assume you can just sign up. You need a sponsor.) My friend Renee is by far the most prolific poster I have among my Facebook friends and she has a Gmail account. So I wasn’t surprised that she got an early invitation and she quickly extended it to me. I have spent the last twenty-four hours or so dabbling in the G+ universe.

Yes, I do like it better than Facebook, which would not have been difficult. First, I admire Google as a company. Second, like me, Google obviously spent a lot of time pondering Facebook’s obvious and massive deficiencies, like its baffling user interface, and figured how to do it one better while looking sort of like it.

G+ Circles are one example. Circles are merely collections of friends or people that share a common interest with you. Facebook does have groups, but you have to navigate to them, redrawing your screen in the process. With Circles, Web 2.0 technology ensures that the screen stays the same, but the content changes. It’s much less jarring. Moreover, Facebook groups contain people you don’t necessarily want to interact with. Once you use a G+ Circle, you wonder how Facebook missed something so obvious.

It’s ridiculously easy to create and populate circles. Facebook will suggest friends based on your friend’s friends, the email services you choose to let it peruse and information you put in your profile. That’s a lot of hassle. Many of us in the Google world already have GMail, so there is nothing much for Google to do as far as suggesting friends. Doubtless it just figures out whom you are emailing and ranks them by how often you converse with them. Just drag their icon into the circle you want. That’s pretty much it. If they are not already in the G+ hive, apparently it can send your G+ posts to them via email. It’s unclear to me as a neophyte whether it does this automatically or whether you have to authorize it. I hope it’s the latter.

G+ is a beta product, so it will doubtless morph with features as it grows. I have yet to try most of its ancillary features, but most like Hangouts and Chats sound useful. Its main value appears to be as a key component of the amorphous but meaningful Google experience. For example, I can see that over time G+ will make email something that happens in the background. When necessary, communications will go out via Gmail, but since most of the people you contact will also be in G+, or will get email notifications of conversations through G+, the whole email To-From-Subject-Message thing becomes less relevant. Rather you just find the person in the circle of interest and send them a note. Google handles all the details. Email addresses become unessential physical details that Google handles transparently for you.

Google's application menu

Google's application menu

It’s really that grey bar on the top of your browser screen that distinguishes G+ from Facebook. Facebook had some idea what Google was up to because they too are trying to integrate email inside of Facebook, making Facebook social networking and email one common and seamless experience. But Google has all these other products: a slick calendar, an easy to use Reader for newsfeeds, Google Docs for documents and spreadsheets, its easy to use Picasa photo album not to mention its still top-notch search engine. Facebook cannot begin to compete with all these services Google has had around and have been maturing for years.

Moreover, as more and more of your personal stuff exists within the Google cloud, thinking about where you store all your stuff becomes so 21st century. It’s just out there when you need it – stop worrying about it and just assume it’s always there and instantly avaiable. For the optimal experience, of course, use Google Chrome as your browser. Or, if you are mobile, use an Android-based smartphone, although Apple’s iOS will work as well. Chrome and Android become presentation portals for all the Internet stuff that’s important to you. All those backend interaction portals, like G+, become optimized but sophisticated tools to make your interaction with the web as meaningful and simple as possible. There is all this plus the open Internet. You can still get to any place on the web you need to go. Moreover, doubtless there is an app, if not hundreds of apps that will let you do peculiar but necessary stuff on the Internet. For example, you may need to access that remote spreadsheet at work. Or if like me you are in the water monitoring business, you may want to check on water levels on your favorite local river. Hey, there’s an app for that.

G+ is an attempt, not so much to kill Facebook, as it is to let Google wrap its benevolent arms for you around your whole electronic world. We all get things done in the real world through real people, so interacting with them and exchanging information with them in as seamless and as effortless a way as possible is something we all want. Effortlessness is enhanced through G+ Circles, because there are groups you are very tight with and others less so that you can peruse when time allows. That is the meaning of G+, and is why both Facebook and Microsoft should be very afraid. The gentle giant from Mountain View, California is likely to succeed in bringing us the enfolding Internet, and G+ is its secret sauce designed to seal the deal.

 

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