It’s not the least bit obvious to you but this blog is now coming to you from the cloud. My move to cloud computing is but my latest adventure in hosting. This blog has moved around so many times in its nearly fourteen years even I don’t remember all the places it’s been hosted at. For at least the last four years or so my sites have been hosted at Hostgator on its generally inexpensive shared hosting for about $15 a month (plus an annoying $4 a month for a dedicated IP).
Today though you are being served my fresh content from the cloud. Yes, I am using cloud computing at last, rather than a server in a server farm somewhere. Actually a server farm and a cloud-computing center look pretty much the same except the cloud-computing center is likely a lot bigger. Even I have no idea exactly where my words are coming from, but rest assured they are still sent from a machine on a rack deep in a hosting center somewhere.
All I really know is my blog comes from a gridserver.com domain, which is owned by MediaTemple. “Owned” probably does not apply here. I’m using MediaTemple’s Shared Grid, which is actually Amazon Web Services. I know this from calling their support and asking the question. While MediaTemple still has hosting centers, they have outsourced their shared hosting to AWS. MediaTemple is not alone. Oddly enough most major web hosts are outsourcing a lot of their hosting to someone who will do it faster, better and cheaper in the cloud. This is probably Amazon Web Services, but they are not alone either. Google and Microsoft are the two other major cloud providers and there are a host of smaller ones.
I’m in the cloud in part for cost but also because being in the cloud I get more value. MediaTemple’s Shared Grid service uses all solid state drives, which means there is none of the latency that exists from retrieving content off a disk drive, which requires moving disk platters around. So all things being even, response is faster on this hosting. Readers should also be “closer” to my blog: six routers in my case instead of sixteen to get through between server and browser. (Static content comes from a content delivery network I pay $9 a month for.) So now it’s like going through six stoplights to get to a destination instead of sixteen. A properly managed cloud-computing center also takes care of a lot of the hard stuff, mostly through advanced engineering. Outages are far less likely; patches are less likely to incur downtime. In general readers like you should expect faster response and fewer quirks and issues.
Where vendors like MediaTemple add value is by making using the cloud quite simple. If you were to buy an Amazon EC2 service, you would be expected to manage much of it yourself, including security and upgraded to the operating system. Amazon handles the backend stuff, but MediaTemple wrote a nice friendly wrapper with its control panel so I can use it without thinking too much. It is still technical to administer my sites at times but most stuff can be done elegantly inside its control panel.
Rehosting though is still a pain, which is why I’ve avoided the hassle and waited until my Hostgator contract was ready to expire. This is one of five domains I own. Moving each to the cloud is hardly a trivial process. It means moving masses of files around and in most cases exporting and importing a database, skills not easily acquired. I also have to edit a number of files to make the integration between programs and databases work. This all takes time, attention and a certain amount of geeky skills that I happen to have.
Since I can get this for a fair price (up to 100 domains for about $20 a month, with obvious overall resource quotas I am unlikely to exceed) my hope is this will be the last time I have to rehost. I’ve been plugging away at this for more than a day and my most challenging site still has to be moved. To move that I’ll also have to integrate a certificate first so that content can be sent securely.
In general though I am following the trends. At some point traditional hosting will be obsolete. It will all move to the cloud and probably hosted by Amazon, Google or Microsoft. You won’t know or care who’s doing the heavy lifting. Vendors like MediaTemple and HostGator will distinguish themselves by writing wrappers around cloud hosts for an optimal customer experience and by working with cloud providers so that the infrastructure can be highly tuned for their customers’ needs.
For you and me, reading my blog should be a faster, less quirky and a more reliable experience.