The Rise of Soft Power

The Thinker by Rodin

When I first read this story in the Washington Post this week, I felt the need to check my glasses. Surely, I needed a new prescription because I read that our Secretary of Defense Robert M. Gates was promoting soft power. Poor Donald Rumseld must have had a heart tremor when he read this story. Surely, Gates’ speech this week at Kansas State University, was one of those “unknown known” threats that Rumsfeld had rambled about when he was Secretary of Defense. Gates’ words must have risen the hair on his head and the heads of everyone in the Pentagon’s E corridor. Say it ain’t so, Mr. Secretary!

Defense Secretary Robert M. Gates called yesterday for a “dramatic increase” in the U.S. budget for diplomacy and foreign aid, arguing that al-Qaeda does a better job than Washington of communicating its message overseas and that U.S. deployment of civilians abroad has been “ad hoc and on the fly.”

In a speech that emphasized the importance of “soft power” to prevent and end conflicts, Gates suggested beefing up the State Department’s foreign affairs budget of $36 billion, even as he acknowledged that Pentagon observers might consider it “blasphemy” for a sitting defense secretary to make such an appeal for another agency.

What is shocking is that in the insular world of the Pentagon, where the mantra has always been that all national security problems can be won if necessary by wielding the Pentagon’s vast military and intelligence machine, its top man was saying this was no longer true.

“One of the most important lessons of the wars in Iraq and Afghanistan is that military success is not sufficient to win,” said Gates, delivering the annual Landon Lecture at Kansas State University in Manhattan, Kan. The wars of the future, he said, are likely to be “fundamentally political in nature” and will not be solved by military means alone.

I think inside the Pentagon, on Monday a paradigm shifted without a clutch. For many of the rest of us though, this is hardly news.

Yes, of course future wars cannot be solved by military means. I mean, duh! We did not need to invade Iraq to find this out. It is just now, 65 years after the Voice of America was created that the Pentagon has finally acknowledged the obvious. Wars are political conflicts. In today’s world, using military might to achieve political results is by far the least effective way of getting the results you want. It is also the most expensive way, if it can be done at all. War as we practice it today is the manifestation of the late Isaac Asimov’s belief, embodied in his character Hari Seldon that “Violence is the last refuge of the incompetent.”

When the dogma no longer fits the real world, we need better dogma. Soft power should be our new dogma. Soft power, typically exercised through diplomacy does not always work. Rarely do all parties in a dispute come out victorious when conflicts are resolved diplomatically. However, diplomacy does have some advantages. First, diplomacy does not kill anyone. Second, it costs pennies on the dollar (if that) compared to warfare. Third, since wars are the military manifestation of political conflicts, until the political issues are resolved the war does not really end. It may have the appearance of ending but instead it will eventually return. Adolph Hitler understood this. That is why he instigated genocide as his “final solution” to the perceived problem of the Jews and others. It is why the Huns and the Mongrels left no survivors when they pillaged Europe. They may have been bloodthirsty, but they were not stupid.

Now of course the world is much more populous and multiethnic. The atomic bomb was a neat trick but really, you could use it to win a war just once. To win conflicts in today’s world, you have to win hearts and minds. You do not do it by bombing people back into the Stone Age. It is good that our brave troops in Iraq have stemmed a lot of violence there, but do not mistake a lessening of violence with success. The political quagmire in Iraq is as confounding as even, with few signs that it will be resolved any time soon. Our invasion of Iraq merely allowed the centuries old animosities to resume. It is highly unlikely that anything that this country can do can resolve these political conflicts, although we should try.

The new reality, as I mentioned in an earlier entry, is that the United States alone cannot dictate the order of the world. It is folly for us to try. We squander more than half a trillion dollars a year annually on a defense budget in an attempt to ask the military to do for us what it cannot. Essentially, the military can blow up stuff and kill people. At great expense, it can hold land and the skies. It is most effective in a defensive role, such as keeping incoming missiles from hitting the United States. Our power will be based on our willingness to join up with other states and organizations of like mind. We will win through collaboration and negotiation. However, winning will not mean surrendering our goals. Instead, it will mean understanding that partial winning is okay because mutual accommodation in win-win, and win-win fosters a long term collaborative climate. At best, victory will be getting 80% of what we want. We will never get 100% again.

Secretary Gates is right. We need to become adept at exercising soft power again. It is a skill we lost sometime in the early Reagan years, but it is one that we can acquire again. We saw its manifestation after World War II in the Marshall Plan and in alliances that kept the Cold War from exploding into a real war. Frankly, in our new reality we need only a fraction of our armed forces. Much of our armed forces are engaged in futile work: preparing as best they can to win types of wars we are unlikely to win again. Instead, money should be redirected to keep small problems from exploding into larger problems. We could use some of our defense money to stem the tide of AIDS in Africa and improve the lives of ordinary Palestinians. To the extent we can win, we will win through a strategy of prevention and international cooperation.

The United States will never again win a conventional war. However, we will “win” through preventing wars from occurring in the first place. Robert Gates understands this. If only our other leaders would too.

One thought on “The Rise of Soft Power

  1. Presidential candidate and Governor of New Mexico, Bill Richardson, is the person we need, not as President, but as Secretary of State in the new Democratic administration that will be elected in 2008. He has the experience and skill to keep us out of war in the future and make the world a better place for all of its citizens. He has proven to be superb at dealing soft power. As Secretary of State, he will be missed in NM; he is the best Governor we have had in the recallable past.

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