After pondering this recent Washington Post article, I am going to try a little experiment in capitalism on my blog. Google Adsense is a way for web sites to earn some money just for being there. In most cases, it is not a whole lot of money. In general, using Adsense, the more page views a site gets, the more revenue can potentially be generated for the site.
While I am not trying to get rich off of Occam’s Razor, at a minimum it would be nice if my content could pay for my hosting costs. It would be even better if I could earn some small change for the time I invest in creating content for this site. As you may remember, a typical entry is an investment of several hours of my spare time. It would be even better if this site could earn enough money so I could afford dedicated hosting. Because I use shared hosting, occasionally site access is a bit sluggish.
Therefore, I have disabled my site search and enabled Google Adsense for Search. It will replace the site’s search engine. This has the benefit of offering better search capabilities than is possible with the MovableType software I am running, so it should add value for web surfers. Google Adsense for Search will also serve what it believes will be relevant targeted advertising. If you click on some of these targeted ads, the site may earn a few cents. If they add up, they may pay for my hosting costs.
Google also has an Adsense for Content service, which displays relevant ads on web pages based on the page’s content. Again, if you click on some of these ads, I may receive a few cents. I will not put these ads on my main index but only on the individual entry or archives pages. This way those of you who regularly read from the Main Index will not see advertising.
About 80% of my page requests are a result of search engines queries that take the user to a specific archive or entry. The vast majority of these visitors arrive here from a Google search. Consequently, it seems appropriate to me to see if some revenue can be generated from these pages. Heck, my entry Sharon Mitchell: Porn Saint alone tends to average about ten requests per day. I imagine any “Sharon Mitchell Porn” links generated by Google Adsense could alone pay for my hosting costs. I will find out.
I hope these changes do not seem too commercial or obtrusive. If you are less likely to return here because of this ad policy, please leave me a comment. If push came to shove, I would rather serve ad-free content than push readers away.